MBA-holder and author Julie Broad has made quite a successful career out of disruption. That is, coaching others on how to use disruption to benefit their careers and business.
The author of “More Than Cashflow” explains: “When I graduated with my MBA I began a sales career. I soon found that the number one reason people wouldn’t commit to buying was a fear of disruption, that what they were getting for their money was going to disrupt their lives somehow. So I stopped selling the product and began selling people on the benefits of disruption. That made me very successful.”
She adds that the key benefits of disruption are:
It encourages non-linear thinking.
It creates a sense of urgency.
It helps people understand that there’s nothing 100% new — there are only new combinations.