MBA-holder and author Julie Broad has made quite a successful career out of disruption. That is, coaching others on how to use disruption to benefit their careers and business.

The author of “More Than Cashflow” explains: “When I graduated with my MBA I began a sales career. I soon found that the number one reason people wouldn’t commit to buying was a fear of disruption, that what they were getting for their money was going to disrupt their lives somehow. So I stopped selling the product and began selling people on the benefits of disruption. That made me very successful.”

She adds that the key benefits of disruption are:

It encourages non-linear thinking.

It creates a sense of urgency.

It helps people understand that there’s nothing 100% new — there are only new combinations.

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